The PR Challenge for SMBs
Small and medium businesses need PR but face significant barriers to accessing professional services
Cost Barriers
Traditional PR agencies require substantial monthly retainers that put professional services out of reach for most small businesses.
Expertise Gap
Effective PR requires specialized knowledge of media relations, messaging strategy, and industry best practices that business owners don't have time to develop.
Time Investment
DIY PR approaches demand significant weekly time commitments for tasks like media monitoring, journalist research, and press release creation.